The Brief

The app was designed for a Tel-Aviv based startup company.
The app was originally designed to help the riders to find an optional route to the destination — a very challenging task due to a major lack of dedicated riding lanes and laws that preventing riding on sidewalks. Since riding on the road can be very dangerous, most of the riders are taking the chance to get busted by the police.

The idea was to leverage the crowd's wisdom and keep each other to stay out of trouble (similar to Waze). Additional nifty features were added on top of the original idea to make the app a “one-stop-shop” for the scooter riders.